Max Mealing

Max Mealing

Founder. Builder. Expert Generalist.

Multi-time founder and expert generalist. I've spent the last few years building companies, writing code, and learning from failure.

Currently building bonnard.dev - let your data be like water.

I believe in keeping things simple, shipping fast, and learning by doing. This site is where I share what I'm thinking about along the way.

Feb 22, 2026

Launched Tiggger CMS

Feb 22, 2026

Built Tiggger in a single session

Just built an entire content management system for this website in one sitting with Claude. We called it Tiggger.

It has three interfaces:

  • CLI (npm run tig) for quick local edits
  • API routes with token auth for programmatic access
  • MCP server so AI agents can manage the site content

The whole thing reads and writes to JSON data files and markdown. No database, no CMS platform, no monthly fee. Just files on disk.

The naming went through a few iterations — started as "Ultrism", then became "Tiggger" because... why not. The CLI command is tig which feels right.

What's wild is this post was created using the system it's describing. Meta.

M

Jun 2, 2025

KISS

Probably one of the things that’s bugged me most over the past two years of founding is that I never went with the simplest route. I have really strong instincts, so I end up diving into topics that, while interesting, don’t necessarily leverage my best abilities. Sure, you can become an expert in a bunch of areas in just a few months, but it shouldn’t have to be that way, especially when opportunities exist right in your current realm of expertise.

Leaning on your existing experience and network really helps get things moving. Oh, and patience if course... sometimes you just have to let things simmer.

So I "Keep It Simple Stupid" and right now it's working a treat.

M 😘

P.S. In a future post (or maybe a series of posts), I’ll run down all the ideas I explored and eventually abandoned (there are quite a few). For now, though, I will keep building brick by brick, day by day.

May 15, 2025

A Series of Cold Showers

I'm nearly two years into my latest journey as a founder.

In that time, I've founded, raised money for, and ultimately failed at one business due to a mismatch within the co-founding team. I've disqualified countless ideas and made a fool of myself more times than I can count. Yet after every metaphorical cold shower, I've become more realistic, confident, instinctual, focused, and patient.

The entrepreneurial journey is a paradox: confidence comes only from repeatedly having your confidence shattered.

If I could give just one piece of advice to anyone embarking on this path, it's this, leave your self-importance at the door when you start your business. If you don't, it will destroy you. Consider yourself warned.

M 👨‍💻

Apr 1, 2025

3 Months of coding later...

I'm so deep in code right now I don't have time to write entries. I am upskilling as a predominantly frontend dev but can smash out a backend if needed. "Found" a co-founder who is also an upskilling dev but a lot better at backend than me.

M 👨‍💻

Feb 7, 2025

Never paying for a personal website tool again

As Gandhi would say "Live as if you were to die tomorrow."

So I decided to build this website using Next.js so I don't pay for a stupid personal website builder ever again

Hopefully I actually update it once in a while...

Let's see...

Peace out ✌️

M

Mar 10, 2024

Got 100k investment from Antler

Feb 15, 2024

Founded Arqolo UG

Jan 28, 2024

Got into Antler

Oct 1, 2023

Started founding journey